Grizzly Strength was another project created in my logo and identity design class, which involved creating a logo and letter mark for a brand as well as a branding campaign and a more extensive identity guidebook. Mental health is something that is really important to me, and fitness is something that helps me maintain good mental health. I created a fitness apparel brand that was focused on being inclusive, empowering its users, sustainability, and the user experience. A portion of all the company’s proceeds goes to helping bears in the wild, which goes along with the brand's sustainability goals. The idea behind Grizzly is that bears are seen as strong animals, so using the bear as a mascot and using the tagline “show your grizzly strength” both utilizes the company’s name and empowers users to be their best and strongest selves.