Red Rover Rescue is a fictional non-profit that I created for a logo and identity design class. This project allowed me to learn how to create strong brand identities using limited colors. I started this project by discerning the brand's values and the services they provide. Initially, I had created the silhouette of a dog that roughly represented both a dog and the letter R for the logo however after some time I reworked this logo and brand identity and came up with this logo concept. I took the R from the brand font and created a silhouette of a dog and this became the Logo. I then created some poster designs based off of the brand assets and logo I created that could be displayed as decor and screen printed them.